Most Shopify brands don't need a data team yet. They need governed metrics, a warehouse they own, and fewer CSV exports. Here's what works in 2026.
Author
Ernests Krafts
Hey! I'm Ernests - Founder of n9ine - leading DTC analytics agency.
Posts by Ernests Krafts (6)
72% of analytics engineers now use AI to write code - but governance and testing aren't keeping up. Here's why that's a ticking time bomb, and what to do about it.
Discover how headless BI gives ecommerce brands one consistent source of truth across every tool, channel, and AI interface
Most DTC brands calculate LTV by averaging across all customers. Here's why that number is misleading — and how cohort-level LTV changes the decision.
Your ROAS held at 4x for three months. Then you ran a holdout test. The real number was 2x. Here's what's replacing the metrics that broke.
Stop wasting Monday morning meetings arguing over mismatched ROAS. Learn why your ecommerce data isn't actually broken