Most Shopify brands don't need a data team yet. They need governed metrics, a warehouse they own, and fewer CSV exports. Here's what works in 2026.
Category
Data Analytics
4 posts in this category.
72% of analytics engineers now use AI to write code - but governance and testing aren't keeping up. Here's why that's a ticking time bomb, and what to do about it.
Most DTC brands calculate LTV by averaging across all customers. Here's why that number is misleading — and how cohort-level LTV changes the decision.
Your ROAS held at 4x for three months. Then you ran a holdout test. The real number was 2x. Here's what's replacing the metrics that broke.